100% Australian Family Owned



Assta Label House was founded in 1947 by Syd Staas. Since the beginning the goal has always been to provide superior quality and service with a strong focus on innovation, ideas and people for the benefit of our customers.


Assta Labelhouse offer a complete supply chain management from the sourcing of our raw materials to ensure adequate stock levels are maintained, to the supply of inks, plate making materials and even transport and logistics management to ensure prompt delivery of your labels.

Our Promise

Outstanding Quality

Eco Friendly Printing

Professional Support

Friendly Service

Our Products

Wine Label Printing

Wine Label Printing

Assta has been providing labels to wine beer and spirit mark...
FOOD Labels

FOOD Labels

In this competitive market you need high impact graphics ......


Assta’s rigorous quality control, attention to detail and ...


Assta’s rigorous quality control, attention to detail and ...

Our Commitment

Our head office and main manufacturing plant is conveniently located in Sydney. Assta Label House management is always available for quick or urgent decision making with mobile phone numbers accessible on a 24-hour basis. The Assta Group was established in Sydney in 1947.

  • Assta Labelhouse and it’s associated businesses work towards the standards set by ISO9002
  • Each label produced by Assta Labelhouse is checked and reported on at every station from art to pre-press and production through to dispatch.
  • We have inspection stations mounted at the end of each press, which provides the first of three inspection points for the finished label prior to dispatch.
  • Our unique triple inspection process and attention to detail sets us apart from the competition.

Our Latest News

Iceland’s volcano timelapse

Far far away, behind the word mountains, ...

A Look Inside the Protein Bar

Far far away, behind the word mountains, ...

Jeffrey Veen – About Design

The term minimalism is also used to ...

Leading Label Manufacturer

The Label Manufacturer For Stand Out Results

We at Assta Label House are one of the leading label manufacturers.

Our company is 100% Australian owned, and family operated. Founded in 1947, Assta has over 70 years in the label industry. Over this time, we have built a reputation through our focus on quality and service. Using the latest and best print technology. We offer product support and development from the first concept all the way to the final product.

With our expertise, passion, and incredible results in labels, we bring you a service that is unmatched in Sydney.

Label Manufacturing Products:

  • Wine Label Printing – Decorated prestige printed labels for bottles for wine, beer, spirits and other distilled liquor.
  • Food Labels – Engaging and bright labels for different types of food goods.
  • Self-Adhesive Labels – Permanent or removable labels that are self-adhesive and tamper proof.
  • Nutraceutical Labels– Labels for health and dietary supplements that promote better wellness.
  • Pharmaceutical Labels – Printed labels for different GSL topical, pharmacy and prescription only medicines.
  • Beauty and Cosmetics Labels – Attractive beauty, cosmetic and hygiene product labels that captivate.

The Assta Difference – Find out what sets us apart

Best Professional Guidance

Our label manufacturing company has over 7 decades in the printing industry. In addition, we have kept up with all the latest trends while working with our partners in several industries.

Assta Label House promises you a premium quality label. From the material itself, to the clarity and precision in the print, to the design with support and guidance throughout the whole service.

Size and Shape – We can print labels to any size and shape. Allowing you to focus on something that lets you be remembered. We can recommend the most popular dimensions, formats, and edges to help ensure you have the best packaged product for the market.
Materials – Assta Label House works with a variety of materials. We can help springboard more ideas in the way you present your brand and product. With a transparent product base and a variety of label substrates for your label needs and more.
Brand Image – As the leading label manufacturer, our professionals at Assta can give you the best guidance for product support and development. To help you come up with a label that engages your audience, communicates important information about your product and tells the story of your brand.

The Pioneers in Label Printing

We at Assta have a penchant for leading the label manufacturing market in label printing.

In the mid-seventies, Assta Label House was the first company in the world to produce a wine label that is self-adhesive. It was the perfect tool for automatic applications to wine bottles.

On top of being a pioneer for self-adhesive wine labels, our company has also hit other landmarks in our stride. As the first company in the world to create and run a reel feed combination label press. What does this mean? We were the first company able to combine both ink and foil in the same pass. Saving time, money and resources. For a more sustainable label printing process, with incredible results.

Assta Label House is also the first company in the world to print reel fed raised printing. For labels that both look and feel different.

At Assta Label House, we are the pioneers. We innovate, we lead, and we develop.
To set the standard for quality and class apart commercial labels.

Stand Out in Silver and Gold

Foil stamping offers a great opportunity to create the perfect first impression. With flourishes and touches of bronze, silver, gold and rose gold. Consumers will often make assumptions about a product’s quality based on the packaging. Which is why metallic effects on wine, beer, spirits, etc. instantly create an idea of prestige. Providing an opportune way to seize the attention of a potential customer.

Self-Adhesive Labels

  • Permanent or removable adhesive labels
  • Self-adhesive labels with specialty adhesive laminates
  • Printed tamper proof labels
  • Self-adhesive electrostatic labels
  • Self-adhesive foil labels
  • Self-adhesive vinyl labels

Highest Level of Quality Assurance

Assta Label House is always committed to you. To ensure the product matches your expectations and satisfaction. We also go further with our keen attention to detail and desire to make a product that is resistant to wear and tear. Using the best raw materials, commercial grade printing press and three points of inspection before each dispatch.

We are renowned for this regard. We have been awarded the Compass Assurance Services ISO 9001 2015, for Quality Management Systems.

So, you can always be assured of quality and precision in our general label printing and packaging solutions. In wine, spirits, beverages, FMCG food goods and pharmaceutical labelling, and more.

The Label Manufacturers With An Edge

We’re devoted to your vision and can’t wait to meet with you to energise your brand.

We look to innovate with our clients, to find new ways to enhance what our clients are looking for to get out of their labels. And stand apart from the competition. Our professionals can guide you through the whole process with all the relevant industry specific information.

Find out more about what we can do. Contact us today for a discussion and free quote.


Yes, at Assta Label House we offer discounts at certain quantities. All discounts will still take production costs into consideration. When our label manufacturers are undertaking large runs, a plate-based printing method such as flexographic printing or digital offset printing is often used. This is because while there is more time and cost that goes into the set-up, once plates are created, we can produce a high volume at high speed. As the leading label manufacturers and your partner in product marketing, we also seek to pass on this benefit to you the client. It is just one of the ways that we try to back our clients in their business.

When it comes to understanding the requirements of developing a label, it may feel easy to get lost with all the elements involved. Such as different colour coding, size requirements and more.

Not to worry though! Our staff have years of experience in this regard and are here to help you out. Contact us on (02) 9533 3644 to get in touch with one of our label manufacturing professionals and we can walk you through the whole process. They will ensure that you feel confident with your answers and seek to understand what you are looking for in a label to deliver the best product possible.

Stickers are always self-adhesive; however, labels can come in many formats and don’t necessarily always have an adhesive at the back. At Assta Label House, our label manufacturers deliver a range of substrates, adhesives, and laminates to complete your label. We can provide adhesive labels with a strong permanent bond that fuses with the product or packaging. We also can provide easily removable adhesive labels. Our expertise also goes beyond this, with specialised adhesive and self-adhesive labels. This is because we understand that there are multiple reasons why businesses require labels. With Assta Label House, we are here to empower your vision with removable labels that leave behind no residue, tamper proof labels and more. All while giving you the opportunity to spread brand awareness, entertain or communicate important information.

Follow Us :