Our History


Since the beginning our goal has always been to provide superior quality and service with a strong focus on innovation, ideas and people for the benefit of our customers.

Assta Label House in the mid seventies was the first company in the world to produce a self-adhesive wine label for automatic application to bottles. In conjunction with Wyndham Estate, Assta was, and still is recognized as the self adhesive wine label pioneer.

Other milestone achievements include the first company in the world to create and run a reel fed combination label press to combine both ink and foil in the same pass.

We were also the first company in the world to print reel fed raised printing.

The Assta Group’s willingness to invest in people and technology has had an enormous influence on the fast growing self-adhesive label industry and has set the standard for well over half a century.

We believe in combining the ‘corner shop’ principles of personal service and value for money with the technology and innovations available today.

Meet The Team

Peter Staas

Peter is one of three sons of our founder, Sydney Staas. He has been with our company for over 20 years
and continues to follow is in Syd’s footsteps by having….More

Product Manager

Matt Peterson

Matt leads the Assta Label House factory as Factory Manager overseeing all facets of production from raw materials, to scheduling through to print and despatch…More

Account Manager

Brady Hill

Brady began his tenure with Assta in 1995 in our Sales Department, working through to today, where he now oversees the day to day running of Assta Label House…More

General Manager

Graeme Staas

As one of the sons of our founder, Sydney Staas, labels are part of Graeme’s DNA. Commencing as an apprentice in 1963 with Labelhouse Pty Ltd…More

Managing Director